Creativity

American Express: Blue Sky

Savvy travelers know there's a seemingly infinite number of ways to book affordable deals for flights, hotel rooms, rental cars and more. Thanks to the new Blue Sky card from American Express, any one of those ways will earn points that can t

Published on Mar 07, 2006

Editor's Pick

Savvy travelers know there's a seemingly infinite number of ways to book affordable deals for flights, hotel rooms, rental cars and more. Thanks to the new Blue Sky card from American Express, any one of those ways will earn points that can translate into discounts that make the best travel deals even better—a concept neatly illustrated through Digitas' new website promoting the card's launch. Visitors can literally pluck a travel type, destination and recreation option from the sky to create their very own dream trip, unlocking a Flash-animated graphic tailored specifically to your choices.

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About

Credits

Date
Mar 07, 2006
Client:
American Express
Executive Creative Director:
Mark Beeching
Executive Creative Director:
Lincoln Bjorkman
Associate Creative Director:
Billy Seabrook
Art Director:
Nick Barrios
Copywriter:
Atit Shah
Copywriter:
Vikram Kansara
Designer:
John Paul Stanisic
Designer:
Ting Kuei
Designer:
Tristan Spence
Programmer:
Rey Peralta
Digital Artist:
Curtis McClain
Digital Artist:
Wai Fong
Producer:
Elyse Rubin
Producer:
Lindsay Dolph
Agency:
Digitas
Creative Director:
Matt D'Ercole

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