Creativity

A Woman Gives Kids in Need 'Super Powers' in Touching Amex Documentary

Film Recognizes the Hero in Extraordinary Kids

By Felicia Greiff. Published on Aug 12, 2015

Editor's Pick

American Express's "Robyn's Journey" tells the story of Robyn Rosenberger, a woman who has made more than 6,000 capes by hand for children with disabilites or illness.

Ms. Rosenberger's company, TinySuperheroes, has carried on for two years despite financial struggle. Her mission, she says, is to "empower extraordinary kids as they overcome illness or disability. If you dig into what these kids have overcome and survived, they must have super powers." For every cape purchased, her company donates a second cape to a child in need.

The sentimental spot, directed by Henry & Ssong, follows Ms. Rosenberger at work. Her mission bears sentiment similar to that in a recent ad for Amazon Prime's "Nursery," which told the story of a dad who buys his shy son a superhero costume to give him confidence.

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About

Credits

Date
Aug 12, 2015
Agency:
D2NA/DigitasLBi France
Client:
American Express
Director:
Henry & Ssong
Creative Director/CCO:
Ronald Ng
Executive Creative Director:
Atit Shah
Creative Director:
Doris Chung
Art Director:
Samantha Salzano
Senior Copywriter:
Conor Hogan
Executive Producer:
Becky Friedman
Production Company:
m ss ng p eces
Executive Producer:
Ari Kuschnir
Executive Producer:
Brian Latt
Executive Producer:
Kate Oppenheim
Head Of Production:
Dave Saltzman
Producer:
Tory Lenosky

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