Creativity

American Express: Questionnaire

As O&M CD Kevin Amter explains of this elaborate international print and outdoor work, "One of the goals of the campaign is to give people a glimpse into the lives of some extraordinary American Express Cardmembers. So we created a uniform q

Published on Jan 11, 2006

Editor's Pick

As O&M CD Kevin Amter explains of this elaborate international print and outdoor work, "One of the goals of the campaign is to give people a glimpse into the lives of some extraordinary American Express Cardmembers. So we created a uniform questionnaire, sent a blank version of it to each and asked them to fill it out." And so they did, though "a calligrapher was hired to clean up certain things," Amter notes. "But for the most part it's the individual

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About

Credits

Date
Jan 11, 2006
Client:
American Express
Chief Creative Officer:
David Apicella
Group Creative Director:
Chris Mitton
Group Creative Director:
Terry Finley
Creative Director:
Kevin Amter
Copywriter:
Kate McCagg
Art Director:
Kate Wilentz
Photographer:
Annie Leibovitz
Agency:
Ogilvy & Mather New York

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