Creativity

American Express: Talking Tags

Naughty or nice?

Published on Dec 20, 2011

Editor's Pick

TalkingTags, by American Express Australia, brings augmented reality to the world of gift tags. Pick a tag, pick a message (you can choose between 'naughty' and 'nice' messages) and you can print and give to a friend. When they hold the tag up to their webcam, it sprouts lips and 'starts talking' - which, as the video suggests, might well liven up a boring gift. The tags are free for Amex Australia members, who were set a tag in the mail to get them online, as part of a wider campaign entitled 'Naughty or Nice' promoting supplementary cards in the run-up to Christmas.

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About

Credits

Date
Dec 20, 2011
Client:
American Express

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