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American Legacy Foundation: Infect Truth

Not all infections should be avoided like the plague, as the American Legacy Foundation's newest Truth campaign is taking the term "viral" back to its medical roots by encouraging teens to spread web-based "Infectio

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Not all infections should be avoided like the plague, as the American Legacy Foundation's newest Truth campaign is taking the term "viral" back to its medical roots by encouraging teens to spread web-based "Infections" to as many friends as possible. "The idea behind the whole campaign is that knowledge is contagious," says Arnold creative director John Kearse. "The more you spread it around, the more you 'infect' your friends and your neighbors, the more powerful this knowledge becomes. Infecting people online is just a natural fit."

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About

Credits
Date
Oct 25, 2006
Chief Creative Officer:
Alex Bogusky
Chief Creative Officer:
Pete Favat
Creative Director:
Tom Adams
Creative Director:
John Kearse
Associate Creative Director:
Meghan Siegal
Art Director:
Meghan Siegal
Art Director:
Gabe Jeffrey
Art Director:
Pamela Coatti
Art Director:
Tim Mahoney
Art Director:
Mike Costello
Copywriter:
Marc Einhorn
Copywriter:
Matt Ledoux
Copywriter:
Roger Baldacci
Designer:
Meghan Siegal
Designer:
Chris Valencius
Designer:
Gabe Jeffrey
Designer:
Ryan Habbyshaw
Designer:
Brad Kayal
Producer:
Barry Frechette
Producer:
Paul Fortuin
Producer:
Zach Jagentenfl
Programmer:
Ebbey Mathew
Flash Programmer:
Chris Teso
Information Architect:
Melissa Goldstein
Information Architect:
Joe Antonuccio
Information Architect:
Priya Chitre
Agency:
Arnold Worldwide and CP+B
Client:
American Legacy Foundation

See more credits

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