Creativity

American Skiing Company: Skier Intervention

The American Skiing Company, owners of resorts Killington, Pico, Mount Snow, Sugarloaf, Sunday River and

Attitash, is getting a jump on the season of the slopes. Partnering with Woburn, Massachusetts-based Grove
&l

Published on Sep 26, 2005

Editor's Pick

The American Skiing Company, owners of resorts Killington, Pico, Mount Snow, Sugarloaf, Sunday River and

Attitash, is getting a jump on the season of the slopes. Partnering with Woburn, Massachusetts-based Grove

Marketing, they launched
target="new">skierintervention.com
, a place for ski bunnies to recruit friends and stage virtual

interventions for would-be fellow lift mates using the most effective characters. Possibilities include

Euro-hunk Ernst (whose voice is a ringer for Arnold Schwarzenegger), snowboarder Angus and bunny sloper Molly

Coddle.

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About

Credits

Date
Sep 26, 2005
Client:
American Skiing Company
Designer:
Peter Davis
Flash Animation:
Peter Davis
Copywriter:
Vaughn Misail
Strategy:
Peter Izzo
Strategy:
Will MacNally
Agency:
Grove Marketing Woburn

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