Creativity

Ameritrade: Good Idea/Bad Idea

Detailed, real-time information is good for stock trading, but not so great for other purposes, according to an online campaign for Ameritrade from OgilvyInteractive/New York. In one superstitial, we see a wedding scene that is soon cluttered with us

Published on Aug 20, 2004

Editor's Pick

Detailed, real-time information is good for stock trading, but not so great for other purposes, according to an online campaign for Ameritrade from OgilvyInteractive/New York. In one superstitial, we see a wedding scene that is soon cluttered with useless information, like the groom's body temperature and the "bride's distance from Venus." As the copy says, this sort of informational overload is a bad idea for weddings but a "good idea for online trading." Other executions drive home the same point for Ameritrade's "5-second guarantee," which doesn't work so well for sightseeing or haircuts.

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About

Credits

Date
Aug 20, 2004
Client:
Ameritrade
Creative Director:
Mach Arom
Art Director:
Witold Riedel
Copywriter:
Tim Doherty
Agency Producer:
Jonathan Ripper
Multimedia Developer:
Valerie Valoueva
Multimedia Developer:
Drew Ziegler
Digital Artist:
Venantius Pinto
Display Technologist:
Josh Dreier
Agency:
OgilvyOne

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