Amex: Small Business Saturday -- Cannes 2012 Direct/Promo Grand Prix

A boost for small business.

Published on

Editor's Pick

After Black Friday, now comes Small Business Saturday. AmEx's Small Business Saturday (winner of the promo & activation Grand Prix at Cannes 2012) provided a boost to small businesses by inventing a new shopping holiday dedicated to them during the all-important Thanksgiving weekend. The campaign, developed by CP+B and Digitas, saw AmEx give small stores around America a digital toolkit to help them participate in the day, with instructions on how to build special Facebook pages, YouTube video ads and Foursquare deals enticing shoppers back onto Main Street. The idea really took off when President Obama get behind it, taking his daughters to a bookstore near the White House and tweeting about it. You can read more about the effort and the judging in our Cannes 2012 coverage.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 18, 2012
Agency:
Crispin Porter + Bogusky
CCO:
Rob Reilly
Client:
Amex
Agency:
Digitas
CCO:
Jeff Benjamin
CCO:
Lincoln Bjorkman
ECD:
Mark Taylor
CD:
Allen Richardson
Interactive Creative Director:
Dan Lignon
AD:
Daniel Burke
AD:
Rochelle Rais
AD:
Mike Blanch
AD:
Josh Gross
AD:
Laura Potsic
CW:
Kelly McCormick
CW:
Adrian Alexander
CW:
Jens McNaughton
Director/Cognitive Anthropology:
Kaylin Goldstein
Director/Cognitive Anthropology:
Andrew Teagle
EVP/Creative:
Matt D'Ercole
SVP/Creative:
Atit Shah
EVP/Marketing:
Mark Kiernan
VP/Director/Marketing:
Roger Box
Associate Director/Marketing:
Alex Jacobs
VP/Group Director/Media:
Chris Kindt
VP/Director/Media:
Wade Rifkin
Managing Director:
Robert Rakowitz
Associate Media Director:
Seth Spievogal
Media Manager:
Leela Ramdeen
SVP:
Matt Hantz
Principal:
Shaunn D'Alessandro
CD:
Tom Miller

See more credits

Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age