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Tina Fey Does Her Errands In Amex Oscars Spot

Black And White Spot Promotes New Everyday Credit Card

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Oscar night saw the debut of this black and white spot for American Express starring Tina Fey and promoting its new Everyday credit card. With the new card, card holders will get 20 percent bonus reward points after making 20 or more purchases in a single billing cycle. In the spot, Fey uses the card to pay for her "20", as she does her errands in typically witty style. They include buying zit cream for "chin acne", taking her clothes to the dry cleaner with her real-life daugher, Alice, getting her nails done, munching on pot pourri because she's "hangry", and buying a giant pillow which she christens "Fernando". You can read more about the campaign over at Ad Age.

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About

Credits
Date
Feb 28, 2014
Agency:
Ogilvy & Mather New York
Chief Creative Officer:
Steve Simpson
Client:
Amex
Group Creative Director:
Michael Paterson
Copywriter:
Michelle Hirshberg
Copywriter:
Eric Walker
Copywriter:
Afshin Hatami
Art Director:
Michael Paterson
Art Director:
Jelani Curtis
Art Director:
Lea Ladera
Executive Producer:
Matt Bonin
Producer:
Alicia Zuluaga
Music Producer:
Michael Freeman
Talent:
Sue Cole, DCCD
Production Co.:
Hungry Man
Director:
Bryan Buckley
Executive Producer:
Mino Jarjoura
Line Producer:
Brady Vant Hull
Editorial:
Big Sky Editorial
Executive Producer:
Cheryl Panek
Editor:
Chris Franklin
Editor:
Miky Wolf
FX supervisor, Artist:
Ryan Sears
FX Artist:
Agnes Gunawan

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