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Is Bieber the Future of Rock? Iggy Pop Says So In This Amnesty Ad

Print Campaign from Belgium Illustrates How Torture Makes People Say Anything

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A beaten-up Iggy Pop says Justin Bieber is the future of rock and roll in this powerful anti-torture print campaign from Amnesty International's Belgian arm, designed to illustrate that "a man will tell you anything under torture." Other executions include a picture of the Dalai Lama saying that "A man who does not have a Rolex at the age of 50 has wasted his life," and Karl Lagerfield with the caption "A Hawaiian shirt and thongs are the height of elegance." The ads were created by Brussels-based agency Air.

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Date
Jun 17, 2014
Agency:
Air
Client:
Amnesty International (Belgium)
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