This Beat Will Stay Alive Until the Death Penalty is Abolished

Amnesty International introduces a crowdsourced music video

Published on

Editor's Pick

Amnesty International and Try/Apt Oslo Introduce "Keep the Beat Alive," a crowdsourced music video that lives online that will keep going until the death penalty ends. Users can record a video of themselves singing, playing an instrument, or dancing, upload to Instagram under the hashtag #keepthebeatalive, and have it appear in the player on the site.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 02, 2013
Amnesty International
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age