This Beat Will Stay Alive Until the Death Penalty is Abolished

Amnesty International introduces a crowdsourced music video

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Amnesty International and Try/Apt Oslo Introduce "Keep the Beat Alive," a crowdsourced music video that lives online that will keep going until the death penalty ends. Users can record a video of themselves singing, playing an instrument, or dancing, upload to Instagram under the hashtag #keepthebeatalive, and have it appear in the player on the site.

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About

Credits
Date
Jul 02, 2013
Agency:
Try/Apt
Client:
Amnesty International
Category
Latest Creativity News on Ad Age

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