Creativity

This 'Mutant Font' Is Designed to Protect Your Internet Privacy

Online Typeface Designed to Throw Off Data Stealers

Published on Apr 02, 2015

Editor's Pick

Earlier this week, Pentagram and designer Paula Scher devised a cool new typeface for The New School that featured a shifting system of letterform widths, an idea meant to illustrate the institution's flexible curriculum. Now Brazilian agency Africa, Ad Age's 2014 International Agency of the Year, has devised a "Mutant Font" for Amnesty International, designed to ward off anyone trying to swipe and use people's private data. According to Africa, it's an attempt to "write a new chapter in the struggle for internet privacy."

How does it work? Online trackers seek out text online through the shape of characters or the source font. So Mutant Font's design includes small graphic interventions that will block machines from viewing its shapes. It comprises seven different fonts that generate thousands of codes to confuse tracking. Its algorithm is also shuffled every 24 hours to impede automatic scanning.

Those who want to use Mutant Font can log onto Mutantfont.com, then type their copy into the generator. The site will generate code that you can then paste into your blog editor.

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Credits

Date
Apr 02, 2015
Agency:
Africa
Chief Creative Officer:
Sergio Gordilho
Client:
Amnesty International
Chief Creative Officer:
Sergio Gordilho
Creative Vice President:
Alvaro Rodrigues
Creative Director:
Alvaro Rodrigues
Creative Director:
Diogo Mello
Creative:
Otto Pajunk
Creative:
Guilherme Cunha
Creative:
Maicon Silveira
Creative:
Marcos Gemal
Creative:
Rafael Pfaltzgraff
Creative:
Gustavo Marcula
Client Services:
Marcia Feitosa
Client Services:
Maira Nogueira
Web Developer:
Magno Costa
Sound Design:
Silence
Project Manager:
Monique Lima
Production Company:
Buena, Dash Film

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