Amnesty International Portugal: Freedom Dictionary Project

Release the words.

Published on

Editor's Pick

Amnesty International Portugal has launched The Freedom Dictionary project to to mark the anniversary of the Arab Spring, highlighting ongoing human rights violations in some of the countries affected.

The online dictionary project, developed by interactive agency Wiz and creative agency Torke, invites users to log in with Facebook, then choose a word to 'set free'. The chosen word will then bear the name of the person who released it; users can share their actions via social media.
 On World Press Freedom Day, (May 3), 11 copies of the dictionary will be printed and mailed to 11 countries where revolutions are taking place. 
The names of the people who released the words will also be featured on the printed version. Words that are not released will not be printed in the dictionary, being replaced by a blank space.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 15, 2012
Agency:
Torke
Client:
Amnesty International Portugal
Interactive Agency:
Wiz
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age