Creativity

Amnesty International: Teleshop: Guns for Sale

In an effort to take aim at the insidious threat posed by the illegal international arms trade, Amnesty International recruited Mother to create a parody of a home shopping network TV segment in which the merchandise of the moment is a cache of AK-47

Published on Jan 27, 2006

Editor's Pick

In an effort to take aim at the insidious threat posed by the illegal international arms trade, Amnesty International recruited Mother to create a parody of a home shopping network TV segment in which the merchandise of the moment is a cache of AK-47s. Showcased in movie theaters and on a micro site created by London-based interactive agency Poke, "Teleshop: Guns for Sale" features a pair of chipper hosts enthusiastically selling viewers on the merits of the deadly assault rifles, which come with a year's worth of free ammunition and can be purchased with cash, off-shore accounts or diamonds. There's even a demonstration of the weapon's deadly potential in the form of a gun-toting child shooting up a mannequin. The video is also available as a podcast or a PSP download for those who prefer their violence on the go.

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About

Credits

Date
Jan 27, 2006
Production Company:
Blink
Post Production:
MPC
Interactive Agency:
Poke
Client:
Amnesty International
Copywriter:
Mother Mother
Director:
Dougal Wilson
Editor:
Suzy Davis
Director of Photography:
Tat Tadcliffe
Producer:
Matthew Fone
Creative Lead:
Tom Hostler
Designer:
James Cunnane
Programmer:
Mattias Gunneras
Agency:
Mother London

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