Creativity

Amnesty International's 'Refugee Nation' Wins Cannes Grand Prix for Good

Ogilvy NY Created a Flag and Anthem for Displaced Athletes

Published on Jun 26, 2017

Editor's Pick

The Cannes Lions Grand Prix for Good went to "Refugee Nation," Ogilvy New York's campaign for Amnesty International that created a flag and anthem for displaced Olympic athletes who no longer had a country to call home. Read more about the final night's judging over at AdAge.com.

For the first time in Olympics history, the games saw a team of refugee athletes compete in the games. But unlike other competitors supported by their nation countries, these champions had no official "home" to call their own, and thus, no anthem and no flag.

So Ogilvy & Mather and Amnesty International helped to unify them, with their own red and orange banner as well as their own song, both of which were created by refugees as well.

The flag of the "Refugee Nation," created by Syrian refugee Yara Seid, was orange and black, to represent the life vests the athletes wore as they set off in boats for a better life. Another Syrian refugee, composer Moutaz Arian, created a wordless anthem to convey a universal message of love and hope.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 04, 2016
Agency:
Ogilvy & Mather New York
Client:
Amnesty International
Creative:
Artur Lipori
Creative:
Caro Rebello
Creative:
Rodrigo Moran
Creative:
Bastien Baumann
Creative:
Eduardo Lunardi
Creative:
Arthur Amiune
Creative:
Renato Tagliari
Creative:
Belén Márquez
Creative:
Imen Soltani
Creative:
Ricard Valero
Strategy:
Elli Hanson
Creative:
Aaron Mosher
Creative:
David Yankelewitz
Artist:
Yara Said
Composer:
Moutaz
Production Company:
Asteroide Filmes
Director:
Guilherme Pau y Biglia
Producer:
Akiko Nakashima
Producer:
Mae Flordeliza
DOP:
Ramsés Rezende
Film Editor:
Giuliano Batista
Producer:
Mari van Bylt
Colorist:
Guilherme Guinness
Assistant Editor:
Leonardo Scholz
Assistant Camera:
Wilson Roberto
Production Assistant:
Caro Pisco
Production Assistant:
Rafael Chaouiche
Sound Production:
Canja Audio Culture
Executive Sound Producer:
Lucas Sfair
Creative Support:
Pimienta Print

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.