Creativity

Amnesty International: Torture Disappears

This ad won't disappear. Like torture.

Published on Apr 08, 2011

Editor's Pick

To highlight human rights abuses, Amnesty International Deutschland placed this ad inside the iPad edition of German newspaper Die Welt. When the user first sees it, it can't be swiped away - but then a message comes up to remind us that 'Torture disappears only when you do something about it'. Clicking on the ad then links to Amnesty International's site.

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About

Credits

Date
Apr 08, 2011
Agency:
TBWA/Berlin
Client:
Amnesty International
Creative Developer:
Torsten Bergler
Executive Creative Director:
Kurt Georg Dieckert
Executive Creative Director:
Stefan Schmidt
Creative Director:
Dirk Henkelmann
Creative Director:
Philip Borchardt
Creative Director:
Frederik Frede
Design:
Chehad Abdallah
Programming:
Kay Siegart
Technical Concept/Direction:
Torsten Bergler

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