Creativity

Amnesty Gets Refugees to Respond to Tweets With Real-Time Videos

Camp Inhabitants Are Being Filmed on the Ground to Urge Tweeters to #TakeAction

By Alexandra Jardine. Published on Feb 01, 2017

Editor's Pick

Amnesty International is responding to people's tweets about the refugee crisis with some unexpected video messages: real-time personal replies from refugees themselves in camps in Lebanon and Kenya, urging them to #TakeAction.

The campaign, orchestrated by Ogilvy London and running all this week, will monitor tens of thousands of public tweets from around the world talking about the refugee crisis. Meanwhile, Amnesty teams on the ground in refugee camps are working with the camps' inhabitants and photo agency Magnum to record and post individual video messages in response to the selected tweets. Every real-time reply will highlight that each refugee is an ordinary person forced into an extraordinary situation. The films are being shot, and sent live within a two-hour timeframe.

In each video, the refugee will thank the tweeter for their show of support but remind them that outrage is not enough, and encourage them to sign a global petition.

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About

Credits

Date
Feb 01, 2017
Agency:
Ogilvy London
Client:
Amnesty UK

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