AMP'D Mobile: Pound the Pinata

To convey the message that there's more stuff in an Amp'd Mobile phone, Taxi/N.Y. created a website that lets visitors bust open a phone-shaped piñata by pounding on it with a stick. Every three whacks results in a new piec

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To convey the message that there's more stuff in an Amp'd Mobile phone, Taxi/N.Y. created a website that lets visitors bust open a phone-shaped piñata by pounding on it with a stick. Every three whacks results in a new piece of integrated video spilling forth from the piñata, each representing one of the numerous features offered by the mobile service—whether it be the advanced music capabilities of its phones (illustrated by a breakdancing ten-year-old) or the ability to watch viral videos (illustrated by a rancid dead fish).
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About

Credits
Date
Oct 24, 2006
Art Director:
Nuno Ferreira
Copywriter:
Madeleine DiGangi
Creative Director:
Jason McCann
Producer:
Amy Miranda
Director:
Shin Sugino
Agency:
Taxi Vancouver
Audio Production:
Company X
Motion Graphics:
Meld Media
Interactive Programming:
Pixelpusher
Production Company:
Sugino Studios
Client:
AMP'D Mobile
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