Creativity

AMP'D Mobile: Your World

Amp'd demonstrates its "mobile entertainment company" status, says Taxi/New York ECD Wayne Best, with print ads that "take typically boring situations and show how someone who has an Amp'd Mobile sees them." Befitting its youth ma

Published on Jan 25, 2007

Editor's Pick

Amp'd demonstrates its "mobile entertainment company" status, says Taxi/New York ECD Wayne Best, with print ads that "take typically boring situations and show how someone who has an Amp'd Mobile sees them." Befitting its youth market appeal, Best believes these executions "are a little edgier then your typical pop music promotions from the other cellphone companies. And we really did trash the hell out of a bodega [see the PDF], so the shoot was fun." Photography by Finlay Mackay, MarcoSantucci.com.

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About

Credits

Date
Jan 25, 2007
Chief Creative Officer:
Paul Lavoie
Executive Creative Director:
Wayne Best
Art Director:
Kim Haxton
Copywriter:
Vinit Patil
Producer:
Ed Burgoyne
Photographer:
Finlay Mackay
Client:
AMP'D Mobile
Agency:
TAXI New York

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