AMREF: The Status of Africa

Lend your Facebook status in support of Africa.

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BBH London created this campaign that asks Facebook users to lend their status to one of seven African citizens for five days, in order to help shed realities on the daily life and hardships of poor and underdeveloped African communities and to raise awareness of AMREF, Africa Medical and Research Foundation. AMREF brings health care to the continent's most vulnerable communities and believes that only healthy communities can overcome poverty.

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May 10, 2010
BBH London
Creative Team:
Mareka Carter
Creative Team:
Kimberley Gill
Creative Director:
Johan Tesch
Creative Director:
Rosie Arnold
Digital Producer:
Tove Svensson
Engagement Planner:
Daniele Orner-Ginor
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