Creativity

Amstel Light: Savor Complexity - Pigeon

Keep it complex.

Published on May 14, 2012

Editor's Pick

In a fast moving world of tweets and 24 hour news cycles, Droga 5's new print work for Amstel Light asks us to stop for a moment and 'savor complexity' by highlighting the multifacted nature of simple, everyday items: whether it be a burger, a dart, a pigeon or a bottle of Amstel Light. All the print ads were illustrated by hand by Nick Chaffe. The campaign will run across print, radio, digital and OOH focused on four key markets: New York, Boston, Chicago and Philadelphia.

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About

Credits

Date
May 14, 2012
Agency:
Droga5 New York
Client:
Amstel Light
Creative Chairman:
David Droga
ECD:
Nik Studzinski
ECD:
Ted Royer
CW:
Scott Ginsberg
Art Director:
January Vernon
Designer:
Ben Grube
Head of Integrated Production:
Sally-Ann Dale
EP:
Cliff Lewis
Strategy:
Tom Naughton
Strategy:
Matt Gardner
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Belen Pamukoff

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