AmtrakConnect: Free WiFi

WiFi with a local twist.

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To promote Amtrak rolling out free WiFi on its trains, Arnold DC integrated the WiFi symbol into artwork specific to the locale each route line in this campaign; whether the wing of an owl for The Vermonter, or a lighthouse's rays for The Carolinian. Posters, banners and other signage went up in Amtrak stations along the East Coast early November.


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About

Credits
Date
Nov 10, 2011
Agency:
Arnold Worldwide D.C.
Chief Creative Officer:
Woody Kay
Client:
AmtrakConnect
Creative Director:
Mick Sutter
Associate Creative Director:
Bill Cutter
Senior Art Director:
Kelly Cooper
Copywriter:
Carly Shearer
Illustrator:
Andrew Bannecker
Art Buyer:
Kathy McMann
Print Producer:
Margie Radovsky
Print Producer:
Michael Greene
Management Supervisor:
Meredith Harding
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