Amy Schumer's One Direction 'No Makeup' Parody Sparks Twitter Craze

"GirlYouDontNeedMakeUp" Is Encouraging Barefaced Snaps

Published on Apr 29, 2015

Editor's Pick

A year after the #NoMakeupSelfie craze went wild on social media, comedian Amy Schumer has sparked a new viral Twitter hashtag -- #girlyoudontneedmakeup -- after parodying One Direction's "What Makes You Beautiful" on her show.

The video, shown on "Inside Amy Schumer" on Tuesday, is a hilarious send-up of the band, and song, as the boys urge Amy to take off her makeup before hurriedly tellilng her to put it back on -- oh, and sleep with it. Afterwards, Schumer encouraged fans to share their make-up free photos with the hashtag #GirlYouDon'tNeedMakeUp -- and women are uploading them by the thousands.

The comedian later tweeted: "I have been brought to tears with all the strong, badass, incredible women tonight. In jungles, jumping out of planes, holding their babies and mothers hands. All the strong lovely men who tweeted too. We are all different and beautiful. Let's waste no time stressin' bout looks."

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Apr 29, 2015
Amy Schumer

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