Hate Flying? Japanese Airline ANA's New Mobile Game Takes Your Mind Off Takeoff

Firstborn Creates Game to Alleviate Your Airplane Anxiety

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In 2014, airlines lifted the restriction preventing passengers from using their mobile devices during takeoff. Japanese Airline ANA found that the perfect opportunity to alleviate the anxiety of nervous passengers and created a mobile game designed to keep their minds off flying.

The "Takeoff Mode App", conceived out of Dentsu and Firstborn, distracts travelers with a puzzle game that requires them to maneuver a ball on the screen, while relaxing music plays in the background. The app can also read the ambient noise of the plane, which triggers a special animation to play when takeoff occurs -- to give them an extra bit of hand-holding.

Inspiration for the app came from a study commissioned by the ANA, which found that anxious flyers found takeoff to be the most stressful part of a plane ride.

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Dec 12, 2014
Dentsu Tokyo
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