Creativity

Only Kids Can See this Youth Abuse Awareness Poster

Lenticular out-of-home shows different messages at different heights

Published on May 03, 2013

Editor's Pick

Youth protection non-profit Anar Foundation created this interesting out-of-home poster that targeted adults and kids alike, via Grey Spain. Created to promote a telephone hotline that kids and teens could call, the poster shows two different messages depending on what height you view it at. Knowing that kids under 10 were on average shorter than the average adult, the lenticular poster shows adults an awareness message, but shows kids a hotline.

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About

Credits

Date
May 03, 2013
Agency:
Grey Spain
CCO:
Antonio Montero
Client:
Anar Foundation
ECD:
Enric Nello
ECD:
Javier Garcia Monserrat
Creative Director:
Fernando Riveros
Creative Director:
Matías Lopez Navajas
Creative Director:
Maria Salomon
Art Director:
Jesus Martinez
Art Director:
Nacho Capelo
Art Director:
Javier Gcia
Copywriter:
Alvaro Montes
Copywriter:
Nuno Martin

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