Creativity

Andes: A Singular Man

Oh, bottle fingers!

Published on Aug 21, 2012

Editor's Pick

It seems--at first--that love can conquer all, in this deceptively romantic, cinematic spot out of Del Campo Nazca Saatchi & Saatchi, and directed by Nico & Martin, for Andes Beer. A kind young woman takes on a job as caretaker of a rich agoraphobic. Apparently, he's afraid to leave his home because of an unusual condition--he has beer bottles stuck to the tips of his fingers. One day, he wakes up, his hands bottle free--what appears to be the magical result of the woman's nurturing--or, is it?

The spot takes an elegant, more traditional turn from the agency's previous work for the brand, which comprises outrageous stunts that helped beer drinkers escape from boring family functions, or a "virtual self" that allowed them to sit with the guys for a round of drinks, even though they were stuck at home with their lady.

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About

Credits

Date
Aug 21, 2012
Agency:
Del Campo Nazca Saatchi & Saatchi
Client:
Andes
Executive Creative Director:
Maxi Itzkoff
Executive Creative Director:
Mariano Serkin
Director:
Nico & Martin
CD:
Ariel Serkin
CD:
Juan Pablo Lufrano
Creative Team:
Diego Gueler Montero
Creative Team:
Charlie Lanus
Agency Producer:
Adrian Aspani
Agency Producer:
Camilo Rojas
Agency Producer:
Lucas Delenikas
Production Company:
Primo Bs. As.
Director:
Nico & Martin
EP:
Caro Cordini
Producer:
German Lentini
DP:
Javier Julia
Art Direction:
Magdalena Arrieta
Postproduction:
Pickle House
Postproductor:
Seba Lopez
Editor:
Alejandro Hoijman
Cinecolor:
Daniela Rios
Music:
Ezequiel Kronenberg
Sound Designer:
Notdeaf Sound Design

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