Creativity

Andes: Camouflager

Quick, grab the squash!

Published on May 31, 2012

Editor's Pick

Del Campo Nazca Saatchi & Saatchi create another ingenious invention for Andes Beer. This time, it's a series of camouflagers -- ordinary things like a bowl of broccoli, milk, or squash -- that are actually hiding a bottle of beer. As the video says, no man would ever touch this kind of stuff, so your beer stays safe. During the month of February, folks could get their own at Facebook.com/AndesCerveza

The agency has pulled plenty of great product design stunts for the brand in the past, including a "friend recovery" virtual robot that allowed men to hang with their guy friends at the bar while spending time with their girlfriends, as well as the 'teletransporter,' sound proof booths placed in the middle of bars so guys could go spend some time with their girls.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 31, 2012
Agency:
Del Campo Nazca Saatchi & Saatchi
Client:
Andes
ECD:
Maxi Itzkoff
ECD:
Mariano Serkin
CW:
Matias Eusebi
AD:
Ammiel Fazzari
Head of Art:
Mariano Espagnol
Sisomo Agency Producer:
Camilo Rojas
Production Company:
Palermo Films
General Producer:
Pablo Terruzzi
Photographer:
Meme Butty para Orange Fotografia
Producer:
Gonzalo Pazos

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.