Creativity

Andes: El Gran Escape-English Version

Family function 911.

Published on Feb 13, 2012

Editor's Pick

Del Campo Nazca Saatchi & Saatchi pulls off another spectacular stunt for beer brand Andes. Over a period of two months the agency rescued beer drinkers from annoying family functions and whisked them away to a more happy place, where they could enjoy drinking Andes with the company of their choice. On the Andes Facebook page, they asked people to sign up to be rescued from various events, inputting time, date and location and the type of heroes to come to their rescue, from firefighters to a Hazmat team. They brought cameras, of course, to document the rescues and turn them into this film, just waiting to go viral.

Previous stunts for the brand include Friend Recovery, a robot avatar that allowed you to virtually share a brew with your buddies and the Teletransporter, which helped you disguise your pub-going activities from your better half.

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About

Credits

Date
Feb 13, 2012
Agency:
Del Campo Nazca Saatchi & Saatchi
Client:
Andes
Executive Creative Director:
Maxi Itzkoff
Executive Creative Director:
Mariano Serkin
Creative Director:
Ariel Serkin
Creative:
Matias Eusebi
Creative:
Ammiel Fazzari
Creative:
Patricio Martinez
Agency Producer:
Adrian Aspani
Agency Producer:
Camilo Rojas
Agency Producer:
Lucas Delenikas
Production Company:
Landia
Director:
Matias Moltrasio
Director:
Andy Fogwill
Producer:
Andy Fogwill
Producer:
Nico Cabuche
Director of Photography:
Leo Hermo
Postproduction:
Metrovision
Sound Designer:
Elefante Rosagante
Music:
Supercharango
Stunt Production:
NewSport Producciones
Producer:
Jorge Cresitelli

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