Why Are the Most Devastating Hurricanes Named After Women?
Andes Beer has a (sexist) explanation
Published on Jun 06, 2013
Editor's Pick
Andes Beer is a fratty, guy's guy type of beer. We already knew that, considering their history of marketing, from "Friend Recovery," which let your buddy virtually hang out with you when he was also chilling with his girlfriend at home, to the Teletransporter, which gave you a quiet place to call your girl when you were actually in a strip club or bars.
But its newest spots, created out of Del Campo Nazca Saatchi & Saatchi, are sure to cause even more ire. "Hurricane" is a set of two spots that answer the question of why the most devastating tragedies are always named after women. Turns out, it's because the effects of breaking up with a woman are as terrible as going through that type of calamity. We're not sure we agree, but maybe the men who drink the beer do.
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About
Credits
- Date
- Jun 06, 2013
- Client:
- Andes
- Executive Creative Director:
- Maxi Itzkoff
- Executive Creative Director:
- Mariano Serkin
- Creative Director:
- Ariel Serkin
- Creative Director:
- Juan Pablo Lufrano
- Creative:
- Daniel Minaker
- Creative:
- Sebastian Tarazaga
- Creative:
- Lucas Bongioanni
- Creative:
- Javier Agena Goya
- Agency Producer:
- Adrian Aspani
- Agency Producer:
- Camilo Rojas
- Agency Producer:
- Lucas Delenikas
- Agency Producer:
- Felipe Calvino
- Production Company:
- Rebolucion
- Director:
- Armando Bo
- Director:
- Andres Salmoyraghi
- Executive Producer:
- Patricio Alvarez Casado
- Executive Producer:
- Ezequiel Ortiz
Need a credit fix? Contact the Creativity Editors