Hurricane Martha

Andes Beer has a (sexist) explanation

Published on Jun 06, 2013

Editor's Pick

Andes Beer is a fratty, guy's guy type of beer. We already knew that, considering their history of marketing, from "Friend Recovery," which let your buddy virtually hang out with you when he was also chilling with his girlfriend at home, to the Teletransporter, which gave you a quiet place to call your girl when you were actually in a strip club or bars.

But its newest spots, created out of Del Campo Nazca Saatchi & Saatchi, are sure to cause even more ire. "Hurricane" is a set of two spots that answer the question of why the most devastating tragedies are always named after women. Turns out, it's because the effects of breaking up with a woman are as terrible as going through that type of calamity. We're not sure we agree, but maybe the men who drink the beer do.

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Jun 06, 2013
Del Campo Nazca Saatchi & Saatchi
Executive Director:
Maxi Itzkoff
Executive Creative Director:
Mariano Serkin
Creative Director:
Ariel Serkin
Creative Director:
Juan Pablo Lufrano
Daniel Minaker
Sebastian Tarazaga
Lucas Bongioanni
Javier Agena Goya
Agency Producer:
Adrian Aspani
Agency Producer:
Camilo Rojas
Agency Producer:
Lucas Delenikas
Agency Producer:
Felipe Calvino
Production Company:
Armando Bo
Andres Salmoyraghi
Executive Producer:
Patricio Alvarez Casado
Executive Producer:
Ezequiel Ortiz

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