Parents wanting their kids to grow up support the teams they do now have a range of interesting digital options, (as well as dragging them along to games and hoping they don't get influenced by some kid at school).
Last year, Ogilvy Brazil came up with BandSports Parental Control, an app that blocks mentions of other teams' wins on your browser. Now, Andrew Gall, a copywriter at O&M Chicago and Seattle Supersonics fan, has written an iPad book for kids detailing the history of the Supersonics. Mommy, What%u2019s a Seattle Supersonic? tells the "tragic" tale of Seattle's beloved basketball team (which relocated to Oklahoma in 2008) complete with child-friendly drawings. Gall says it's suitable for kindergarteners upwards.