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Androp: Bright Siren Site

Light up.

Editor's Pick

N.Y./Tokyo-based PARTY take the effects in camera for Japanese band Androp’s “Bright Siren.” The team was inspired by the track’s title and the lyric “not to make it a memory” and used the flashes of 250 Canon cameras to create light animation that appears throughout the film, intermittently illuminating the band’s performance on the stage. Like this recent clip for Bell, technology--"Flash, openFrameworks and Arduino--helped to achieve dazzling effects without any postproduction. The video is also featured on adedicated site, where viewers can pause the clip to see photos taken from the camera while during the shoot and can also create their own version of the clip with a special message.

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Date
Jul 26, 2011
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Party
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