Androp: Bright Siren

Light up.

Published on

Editor's Pick

N.Y./Tokyo-based PARTY takes the effects in camera for Japanese band Androp's "Bright Siren.” The clip was directed by Party's Masashi Kawamura and Qanta Shimizu, who had also teamed on other innovative videos for Sour, including "Hibi No Niero." Their team was inspired by the track's title and the lyric "not to make it a memory” and used the flashes of 250 Canon cameras to create light animation that appears throughout the film, intermittently illuminating the band's performance on the stage. Like this recent clip for Bell, technology--Flash, openFrameworks and Arduino--helped to achieve dazzling effects without any postproduction. The video is also featured on a dedicated site, where viewers can pause the clip to see photos taken from the cameras during the shoot and can also create their own version of the clip with a special message.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 26, 2011
Creative Director/Film Director/Art Director:
Masashi Kawamura
Creative Director/Film Director/Technical Director:
Qanta Shimizu
Film Director:
Masatsugu Nagasoe
Director of Photography:
Takayuki Shida
Satoshi Mizoguchi
Set Design:
Toshihiko Takashima
Technical Director/Programmer:
Masanori Mori
Technical Director/Programmer:
Daisuke Nakamura
Web Director:
Roy Ryo Tsukiji
Web Designer:
Wookie Choi
System Engineer:
Masanori Mori
Yoshihiro Kunihara
Ken Ishizuka
Nobuaki Arikata
Junichi Arakawa
Creative Assistant:
Miho Ishizuka
Film Producer:
Yasuhito Nakae
Film Producer:
Hisaya Kato
Assistant Producer:
Takafumi Shindo
Production Manager:
Hiroto Hashimoto
Film Production:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age