Creativity

Angel Soft: The St. Bernard

Published on Jul 24, 2014

Editor's Pick

No doubt we've all experienced that feeling of dread arriving at that last square of toilet paper -- made especially more traumatic when that last square is not connected to at least five other squares, and you've just gone number two.

It's a catastrophic situation not just for the person on the loo, but also all the loved ones around him or her, which agency Moxie Atlanta captures with comedic finesse in these charming online spotsfor Angel Soft. The films include, for example, some smart solutions to avoiding the noxious bathroom cloud, another shows what happens if no one's there to rescue you, yet another illustrates what happens when those who could help you out are apathetic teens and a final film submits a pooch to questionable treatment.

According to the agency, the brand in recent years had seen its market share decrease, so Moxie sought to gain audience attention with a simple bit of human insight -- that everyone runs out of TP and no one ever wants to be the one to bring you a new roll.

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About

Credits

Date
Jul 03, 2014
Agency:
Moxie
Client:
Angel Soft
Senior Copywriter:
Patton Smith
Senior Art Director:
Chris Bailey
Creative Director:
Erik Hostetler
Chief Creative Officer:
Anthony Reeves
Director:
Marc Greenfield
Production House:
Foodchain
Editing:
Optimus
Producer:
Sherry Merola

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