Animal Care & Control of New York: Mug Shots

This pro bono OOH awareness campaign on behalf of animal adoptions is the first general-market consumer work from New York's Unit 7, an Omnicom Group agency and a pharmaceutical direct marketing specialist. The campaign, which kicked off in M

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This pro bono OOH awareness campaign on behalf of animal adoptions is the first general-market consumer work from New York's Unit 7, an Omnicom Group agency and a pharmaceutical direct marketing specialist. The campaign, which kicked off in Manhattan's Union Square with a press event that featured celeb/animal rights activist Bernadette Peters, also features viral e-mails, postcards and T-shirts. The photography was donated by noted animal shooter Howard Berman.
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About

Credits
Date
Aug 09, 2007
Client:
Animal Care & Control of New York
Agency:
Unit 7
Chief Creative Officer:
Joe Cupani
Executive Creative Director:
Jeff Harris
GCD/Art Director:
Mickey Paxton
CD/Copywriter:
Steven Capp
Junior Art Director:
David Mickle
Director of Production:
Janet McKenna
Production Manager:
Barbara Pearson
Photographer:
Howard Berman
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