Creativity

Animal Planet: The Sloths Are Coming

Prepare to drown in cuteness.

Published on Dec 14, 2011

Editor's Pick

Animal Planet seems to have taken inspiration from Vice's The Cute Show with this promo for their upcoming--and potentially soporific--celebration of adorableness-Too Cute! Baby Sloths!, which debuts on December 17th. The show, and the promo itself, was directed by Lucy Cooke, who happens to be a director/producer on The Vice Cute Show series, and also had previous experience documenting the slow-moving creatures on this Meet the Sloths viral from a couple years back.

The promo also has a companion site, also created by Cooke and Slothville.com dubbed "The Home of Grade A Sloth-based Cute Crack."

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About

Credits

Date
Dec 14, 2011
Client:
Animal Planet
Director:
Lucy Cooke
Writer:
Lucy Cooke

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