Anthon Berg: Generous Store

Pay with a promise.

Published on Mar 21, 2012

Editor's Pick

A pop up store by Danish chocolate brand Anthon Berg and agency Robert/Boisen & Like Minded didn't take credit cards, cash or checks. Instead, you had to pay for your sweeties with the promise of "good deeds."

Payment options included "serve breakfast in bed to your loved one" to "don't comment on your girlfriend's driving for a week." The most popular one was "Help clean your friend's house," while few agreed to go for a week without lying to their fathers.

Using iPads as cash registers, the promise of the good deed was posted on the Facebook pages of both the giver and the receiver.

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Mar 21, 2012
Robert/Boisen & Like-minded
Anthon Berg
Creative Director:
Michael Robert
Søren Christensen
Art Director:
Mark Rif Torbensen
Art Director:
René Kammersgaard

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