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Hand Sanitizer Company Uses Marathon High-Fives to Show the Spread of Germs

Runners "stamped" ads onto spectactors they came in contact with

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Germs spread quickly. Antiseptica, a German hand sanitizer, can help. But how do you show just how quickly bacteria and viruses transfer from hand-to-hand? Grabarz & Partner used the Hamburg Marathon's 80,000 spectators to make its point. It gave six marathon runners stamps and ink bands that they ran with. As runners passed spectactors, who would reach out to give them a high-five, they would stamp "ads" for Antiseptica onto their hands. Anyone coming in contact with those runners would see, in big letters, "That's exactly how nasty germs spread," stamped onto their own palms. Promo teams also fanned out and handed out the disinfectant on the spot -- letting the spectators wipe away germs, and also the stamp, quickly.

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About

Credits
Date
Jun 04, 2013
Agency:
Grabarz & Partner
Client:
Antiseptica
Creative Managing Director:
Ralf Heuel
Creative Group Head:
Timm Weber
CD:
Florian Kitzing
CD:
Norman Scholl
Art:
Maja Grunwald
Text:
Katharina Merhaut
Category
Latest Creativity News on Ad Age

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