Anti-Slavery International: Choco-Coat It

Everything sounds good when it's choco-coated!

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Editor's Pick

Anti-Slavery International and Lean Mean Fighting Machine are raising awareness of the most bitter of issues with a sweet site that turns your vile utterances into chocolatey goodness.

The site's aim is to put the spotlight on child slavery in the Ivory Coast's cocoa production industry. Like marketers who greenwash rather than actually institute sustainable practices, according to ASI, cocoa traders choco-coat their anti-child slavery measures. So, LMFM invites Twitterers to choco-coat their tweets. Just type in your politically incorrect, profanity-laden outburst and tweet. Friends who see your tweet will be able to click to get more info on choco-coating (as well as see the un-coated version of what you wrote, so, you know, use your best judgment).

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About

Credits
Date
Apr 21, 2011
Agency:
Lean Mean Fighting Machine
Client:
Anti-Slavery International
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