Creativity

Anti-Slavery International: Facebook Friend

A slave joins the social network.

Published on Nov 22, 2011

Editor's Pick

How do you make an anti-slavery message relevant today? An online film by the charity Anti-Slavery International tackles this challenge by imagining how the Facebook profile of a modern-day slave would look. It shows the increasingly desperate status updates of 'Lala', an unpaid domestic servant in London whose employer takes her passport away.

Lala has no Facebook friends, but the ending of the film shows Anti-Slavery International adding her as a friend. The line 'Slavery in London still needs abolishing' appears alongside a link to the charity's website. JWT London created the film on a pro-bono basis with Underworld donating the use of the track 'Glam Bucket'.

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About

Credits

Date
Nov 22, 2011
Agency:
JWT London
Client:
Anti-Slavery International
Executive Creative Director:
Russell Ramsey
Writer/Art Director:
Jonathan Budds
Writer/Art Director:
Anita Davis
Producer:
Vish Dheiman
Production Company:
Hogarth

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