An ANZ Bank Branch Transforms into 'GayNZ' for Sydney's Mardi Gras

Baroque Makeover Follows 2014's 'GayTMs'

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Two years ago, Australia's ANZ Bank celebrated its partnership with Sydney's Gay and Lesbian Mardi Gras by creating GayTMs, adorning receipts with rainbow colors and messages like "Cash out and proud."

Now, the bank has outdone itself for this year's Mardi Gras by transforming an entire branch into a baroque-inspired "GayNZ" bank. The usually utilitarian-looking Oxford Street branch was completely redone (as can be seen in a time lapse video, posted on ANZ's Facebook page) with hand-painted murals, frescoes, stained glass, marble floors and a pair of giant penguins in the foyer (a reference to Denmark's famous gay penguins.)

Whybin/TBWA Melbourne worked on the project along with The Glue Society artists James Dive and Pete Baker.

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About

Credits
Date
Mar 04, 2016
Agency:
Whybin/TBWA Melbourne
Client:
ANZ Bank (Australia)
ECD:
Paul Reardon
CD:
Tara Ford
CD:
Daniel Pizzato
Creative:
Tim Woolford
Creative:
Scott Canning
Senior Producer:
Janine Wertheim
Production Company:
Will O'Rourke
Artistic, Design and Project Director:
James Dive (The Glue Society)
Artistic, Design and Project Director:
Pete Baker (The Glue Society)
EP/Managing Director:
Michael Ritchie
EP/Head of Projects:
Josh Mullens
Producer:
Jasmin Helliar
Production Manager:
Phoebe Marks
Production Designer:
Sam Hobbs
Art Director:
Sam Wilde
Construction Manager:
Cameron Stanton
Scenic Painter:
Andrea Davies
Scenic Painter:
Bill Undery
Scenic Painter:
Mark Dixon
Scenic Painter:
Rosalind McKelvey Bunting
Scenic Painter:
Colin Richards
Scenic Painter:
Jo Allsop
Graphic Designer:
Robyn Schremmer
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