An Oddly-Shaped Soccer Field Wins the Design Grand Prix at Cannes

AP Thailand Found a Creative Use for Vacant Space

Published on

Editor's Pick

Property development company AP Thailand won the Design Grand Prix at Cannes by finding a creative use for vacant space to benefit the local community with the insight that a soccer field doesn't have to be the traditional rectangle shape. Instead, an oddly-shaped soccer pitch was dropped into the middle of a city between tall buildings, giving kids a place to play soccer and stay out of trouble.

Digital agency CJ Worx, Bangkok, and production company Meour worked on the project.

"It's very clean," Sandra Planeta, president of the Design jury and founder-creative director of Sweden's Planeta Design. "It's so purposeful, and useful design. It's human."

Read more about the judging over at AdAge.com.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 21, 2017
Agency:
CJ WORX Bangkok
Client:
AP Thailand
Production Company:
Meour
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age