Property development company AP Thailand won the Design Grand Prix at Cannes by finding a creative use for vacant space to benefit the local community with the insight that a soccer field doesn't have to be the traditional rectangle shape. Instead, an oddly-shaped soccer pitch was dropped into the middle of a city between tall buildings, giving kids a place to play soccer and stay out of trouble.
Digital agency CJ Worx, Bangkok, and production company Meour worked on the project.
"It's very clean," Sandra Planeta, president of the Design jury and founder-creative director of Sweden's Planeta Design. "It's so purposeful, and useful design. It's human."
Read more about the judging over at AdAge.com.