Jeff Goldblum's Latest Ad May Be the Weirdest Yet

No Need to Adjust Your Set

By Ann-Christine Diaz. Published on Aug 24, 2016

Editor's Pick

Jeff Goldblum reprises his role as the self-described "Silicon Valley maverick" Brad Bellflower in a psychedelic new ad for, created out of RPA. The spot reads like a short-circuited Emergency Broadcast System test -- only it's "warning" viewers of "an outbreak of great apartments in their area."

According to the agency, it's the final spot in the "Change Your Apartment. Change the World" campaign directed by Bob Odenkirk, also known for playing Saul Goodman in "Breaking Bad" and "Better Call Saul." The $100 million push debuted in March of last year with Goldblum as Bellflower introducing the new as the "apartminternet" and went on to include celebrity-studded Super Bowl campaign that riffed off classic sitcom "The Jeffersons."

The new ad will air on The CW and on cable channels such as HGTV and Fox Cable.

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Aug 24, 2016
EVP/Chief Creative Officer:
Joseph Baratelli
SVP, Group Creative Director:
Pat Mendelson
AD/Creative Director:
Hobart Birmingham
Creative Director/CW:
Perrin Anderson
Associate Creative Director:
Kirk Williams
Associate Creative Director/CW:
Eric Haugen
SVP, Chief Production Officer:
Gary Paticoff
VP Executive Producer:
Selena Pizarro
Assistant Producer:
Grace Wang
VP Director of Business Affairs:
Maria Del Homme
EVP Management Account Director:
Tom Kirk
VP Account Director:
Jim Sieminski
Account Supervisor:
Angelica Hollander
Senior Account Executive:
Tyler Brockington
Assistant Account Executive:
Madeline Logan
Senior Project Manager:
Dawn Burdue
Production Company:
Bob Industries
Bob Odenkirk
Executive Producer:
T.K. Knowles
Executive Producer:
John O'Grady
Executive Producer:
Chuck Ryant
Director of Photography:
Neil Shapiro
Bart Lipton
Production Designer:
Floyd Albee
Editorial Company:
Cut + Run
Managing Director:
Michelle Eskin
Executive Producer:
Amburr Farls
Remy Foxx
Sean Fazende
Steve Gandolfi
Company 3
Executive Producer:
Rhubie Jovanov
Stefan Sonnenfeld
Post Producer:
Adam Van Wagoner
VFX & Finish:
Visual Effects Supervisor:
Urs Furrer
Head of CG:
Kirk Shintani
Executive Producer:
Patrick Nugent
Head of Production:
Kim Christensen
Adam Reeb
Executive Producer:
Susie Boyajan
Sound Engineer:
Rohan Young

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