Creativity

Apartments.com Offers Us a Glimpse of a Rent-Free Future

Latest Jeff Goldblum Spots Promote Free Rent Sweepstakes

By Alexandra Jardine. Published on Jul 24, 2015

Editor's Pick

Apartments.com's campaign featuring Jeff Goldblum as a "Silicon Valley maverick" continues with some spots flagging its latest promotion. It's a pretty good one -- the chance to win free rent for a year, or even for life.

The rental website's Rent for Life Sweepstakes Promotion offers people the chance to live "rent free" by submitting a review of their current apartment to Apartments.com. During the 12-week program period, from July 20 through October 12, Apartments.com will randomly select one reviewer per week to win free rent for a year for a total of 12 winners. At the conclusion of the sweepstakes, one winner will receive free rent for life.

The ads, by RPA, feature Goldblum and a "wise man from the future," who reveals that medical advancements mean he's still alive hundreds of years later -- and what's more, "everyone lives in apartments and there's no war."

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About

Credits

Date
Jul 24, 2015
Agency:
RPA
Client:
Apartments.com

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