Creativity Evokes 'The Jeffersons' in Its Super Bowl Ad

Starring Lil Wayne and George Washington

By Jeanine Poggi. Published on Feb 02, 2016

Editor's Pick is evoking "The Jeffersons" in its first Super Bowl commercial.

In the spot, dubbed "Movin' On Up," Jeff Goldblum, reprising his role from earlier ads as Brad Bellflower, "Silicon Valley maverick," plays the iconic sitcom theme song on a piano being lifted up the side of an apartment building as a chorus helps people move in.

When he reaches the top he is greeted by none other than George Washington and Lil Wayne. Ah, so they're a modern day version of "George and Weezy," the couple from the comedy series.

The goal of the 60-second commercial, created by RPA, is to celebrate apartment living.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 02, 2016

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.