Haircare Poster Reacts To Train's Arrival In Stockholm Subway

Sensors In Screen Detected Train's Arrival And Sent Hair Flying

Published on

Editor's Pick

Commuters in the Stockholm subway were surprised by a poster in which the model's hair appeared to react to incoming trains, in this clever piece of outdoor marketing by haircare company Apotek Hjartat.

Production company Stopp modified one of Clear Channel's Play screens on Odenplans subway platform with ultra sonic sensors which monitored the train's arrival on the platform (but was designed not to react to passing passengers). When the train came in, it sent the model's hair flying, as if in the wind. The stunt was only slated to run for one day, but was so successful that Clear Channel extended it to five. Akestam Holst was the creative agency.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description

Digital screens on subway platform were equipped with ultra sonic responding to train motion, triggering a hair blowing in the wind from the train.

Credits
Date
Feb 27, 2014
Agency:
Akestam Holst
Client:
Apotek Hjartat
Creative Director:
Andreas Ullenius
Copywriter:
Mariette Glodeck
Art Director:
Lars Baecklund
Graphic Designer:
Lotta Person
Graphic Designer:
Jens Sjobergh
Motion Designer:
Nisse Axman
Digital Producer:
Sofia Swedenborg
Studio Assistant:
Anne-Lie Karl
Photo:
Elisabeth Frang
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age