Creativity

You Can Get Sunscreen on Tap at This Rooftop Bar in Sweden

Pharmacy Chain Apotek Hjartat Serves Up SPF20 at Stockholm's Barrio

By Alexandra Jardine. Published on Jun 30, 2017

Editor's Pick

Barrio, a sunny rooftop bar in Stockholm, is offering more than just beer on draft this summer -- you can also get a serving of SPF20 sunscreen to go with it.

Pharmacy chain Apotek Hjartat (which has impressed us before with its creative marketing stunts like a "coughing billboard" and a haircare poster that reacts to a train's arrival on the subway) created the specially designed serving tap with agency Wenderfalck to provide sunscreen free to customers.

The reason is that Swedes are bad at using sunscreen -- being used to cold weather, when the sun does come out many fail to use it. According to Apotek, while Swedes are better at applying sunscreen at the beach, it's places like outdoor dining areas where they don't realize the strength of the sun and can often be sunburned -- in a survey, only seven per cent of people said they would use it in these places.

The sunscreen on offer at Barrio is Apotek's own-brand Apolosophy.

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About

Credits

Date
Jun 30, 2017
Agency:
Wenderfalck
Client:
Apotek Hjärtat
Creative Director:
Petter Rudwall
Client Director:
Emma Nilsson
PR Advisor:
Emma Nilsson
Creative:
Greta Rönneskog
Creative:
Adam Radi
PR Consultant:
Katharina Sand
PR Consultant:
Hugo Ryckert

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