Creativity

Apoteket: Kid's Cold Aid

Common cold...or something less common? Swedish pharmacy Apoteket is helping parents decide which applies to their under-the-weather child, and whether to bring him or her to the doctor's office. At a website created by Forsman & Bodenfor

Published on Dec 04, 2006

Editor's Pick

Common cold...or something less common? Swedish pharmacy Apoteket is helping parents decide which applies to their under-the-weather child, and whether to bring him or her to the doctor's office. At a website created by Forsman & Bodenfors, a high-tech medical orb asks a series of questions—including age, symptoms and how long the child has been feeling sick—and analyzes the answers to come up with a diagnosis, as well as home treatment tips and product recommendations. Sort of like WebMD, but spherical.

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About

Credits

Date
Dec 04, 2006
Interactive Creative Director:
Martin Cedergren
Art Director:
John Bergdahl
Copywriter:
Anna Qvennerstedt
Copywriter:
Johan Olivero
Design:
Lotta Dolling
Design:
Nina Andersson
Agency Producer:
Charlotte Most
Web Agency Producer:
Martin Sandberg
Web Production Company:
B-Reel
Web Production Company:
Kramgo
Client:
Apoteket
Agency:
Forsman & Bodenfors Stockholm

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