Creativity

A bear, a chicken and a dragon are the super-cute stars of Apple's South Korean Animoji ad

By Angela Doland. Published on May 21, 2018

Editor's Pick

South Korean indie band Hyukoh provides the soundtrack for Apple's latest ad featuring its super-cute iPhone X Animoji: To sum it up, the disembodied heads of a cartoon bear, dragon and chicken sing karaoke to a catchy track and get really, really into it.

The video, made especially for South Korea, premiered at the closing of the Seoul Jazz Festival after Hyukoh performed its unreleased track, called "Citizen Kane." The neon lights in the backdrop are inspired by Seoul at night.

The bear and dragon are among the newer additions to the lineup of Apple's animated emojis (there's also a lion and, more surprisingly, a skull.) Previous Animoji karaoki films featured puppy and poop characters dancing to the song "Stir Fry" by Migos, and an alien Animoji bopping to Childish Gambino's hit "Redbone."

The ads will appear on South Korean TV, on social media and on Apple Korea's YouTube page.

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Credits

Date
May 21, 2018
Client:
Apple

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