Creativity

Ray Liotta and DJ Khaled Get Their Nails Done in Apple Music's Latest Ad

Naomi Campbell and Alexander Wang Star in Additional Spots

By Maureen Morrison. Published on Jun 06, 2016

Editor's Pick

Apple Music featured Taylor Swift in recent ads, and now the company has turned to DJ Khaled, Ray Liotta and Naomi Campbell for two new spots released this weekend.

One ad features Ray Liotta and DJ Khaled in a nail salon. Mr. Liotta is confounded by the Apple Music service, unable to believe that users can listen to thousands of songs for $9.99 per month. "There's thousands and thousands and thousands of songs," he says in the spot. DJ Khaled tell Mr. Liotta to challenge him to find a random song, and he asks for a Doobie Brothers song, which DJ Khaled then proceeds to play.

Another sees DJ Khaled driving down the highway with Naomi Campbell listening to his latest song, "For Free," a collaboration with Drake that just days ago debuted on the service. In the ad he also shows Ms. Campbell how the service works.

The ads were created by Apple internally.

Also, Apple Music today released a spot featuring designer Alexander Wang, who gets his pad ready for what appears to be a massive house party -- and the finishing touch the music. But as he kicks back and sets up the tunes, something unfortunate happens. The ad promotes his personal playlists, which can be checked out on mobile at AppleMusic.com/fashion.

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About

Credits

Date
Jun 06, 2016
Client:
Apple

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